A member of IKEA meatballs’ cult following? You’ve come to the right news story.
In celebration of National Meatball Day (well, it is somewhere – namely the US) on Monday March 9, IKEA Qatar will be serving up the brand’s famed Swedish meatballs with mashed potato, at the knock-down price of QR9, instead of the usual QR19.
Not part of the following? Wondering what on Earth all the fuss is about? IKEA sells around a million (a million!) of its meatballs every year, all around the world.
Named ‘allemansrätten’ (literally meaning ‘free to roam’) by the European furniture giant, the meatballs are still made to the same recipe that was launched in 1985.
Got a need for more on the Swedes? Here are a few quick IKEA facts:
The average size of an IKEA store is 300,000 sqft.
That’s around 42 tennis courts. The world’s largest IKEA is found in (of course) Stockholm, and sprawls over almost 600,000 sqft.
Product prices are decided first.
IKEA is all about affordability. To make sure the products are accessible, they’re developed backwards from the price tag.
It introduces 2,000 products a year.
No wonder you find yourself drifting back every 12 months, after spying a new throw/candlestick/rug.
Meatballs and mash QR9, Monday March 9, 10am-11pm only. Doha Festival City, Umm Slal Mohammed (4406 2555). For more information visit ikea.com.