Fifty One East in Doha

Take your holiday shopping to this home-grown department store

Fifty One East in Doha

Don’t just take our word for it. This September, the folks at Fifty One East – for a fifth time! – scooped the award for Retail Company of the Year at the prestigious Arabian Business Achievement Awards Qatar. What drove the select voting committee to award it? Well, that would be its superlative hospitality, vast portfolio of high-end brands, expertly trained staff and enhanced shopping experience. Impressed? You should be.

Born with a simple philosophy – to be the country’s “principal destination for connoisseurs of sophisticated style” – the brand has more than 65 years of retail experience behind it, and is responsible for introducing some of the most significant international brands to Qatar, like Rolex, Chanel, L’Oréal and more. What all that means for you is this: if you are on the lookout this festive season for something really (really) special for that someone really (really) special, you should look no further. Packed with exclusive designer collections, this seriously impressive shopping space stocks only the very best when it comes to couture, sought-after timepieces, jewellery, rare fragrances, beauty products, the latest technology and (why not?) musical instruments.

Let’s be clear, all of this will cost you, but to make the bill that bit more palatable is the service. With Watch & Jewellery Boutiques and VIP rooms, within which you will get private browsing, discreet consultations and one-on-one advice, this is shopping in serious style.

Lagoona Mall, West Bay Lagoon, (4436 1111).

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