Careem introduces new brand positioning in Qatar

Now is the time to Start Something of your own

Careem introduces new brand positioning in Qatar

There are dozens of things to do in Doha and if you’re a Time Out Doha reader, you’ll know by now we’re all about helping you go out better.

The easiest thing to do these days is call a Careem whenever you want to head out. And with cars arriving in under five minutes, it’s a far more convenient option than any other mode of transport.

As part of the movement to get people going and start something of their own, Careem recently launched a global campaign in Qatar.

With an aim to communicate its new position and reinforce its brand purpose, Careem introduced its Start Something campaign to the people in Doha.

The campaign encourages and empowers everyone to move forward, take the first step and believe, because nothing ever happens by standing still.

The integrated campaign features an emotional film that showcases people from different parts of the region, starting something to make a difference.

A young girl following her true passion, a Jordanian family taking a step to create an inclusive community, an athlete dedicated to making his country proud, a Palestinian man believing in the impossible, a refugee with ambitions to never give up, a little boy nurturing his imagination, two young men believing in restoring the heritage of an old home and an entrepreneur choosing to return home to Iraq to start something are some of the thought-provoking scenes in the film that really motivate you to take that much-needed first step.

The brand’s purpose is centred on starting a conversation, a journey, a change. “You don’t have to be someone to start, you just have to start to be someone,” is the film’s slogan.

“Across our region, we believe in the unlimited and untapped potential of our cities and its people. We have the opportunity and responsibility to give back to the region by sharing the inspiration that drives us on a daily basis. The belief that the impossible is possible, the belief that anyone can start a change, that it is never too soon to start, and the belief that you can start at home,” says Careem Qatar general manager Khaled Nuseibeh.

“Start Something is the manifestation of our purpose to the world – our launch campaign and platform to share our values and the DNA of our brand.

Through the creative and digital campaign of Start Something, we tell the world what we stand for.”

There’s a massive movement across the city and all you need to do to be part of it is take the first step and start something of your own.'

And Careem will help you get to wherever you have to be.
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