National Museum of Qatar unveils new brand

As we all wait with bated breath for the opening of the National Museum of Qatar Discuss this article

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As we all wait with bated breath for the opening of the National Museum of Qatar, Qatar Museums has launched a new brand identity for the iconic structure. The logo design cleverly combines three doorways evocative of the Old National Museum, signifying Qatar’s past, present and future – reflecting the museum’s central narrative and what it has come to symbolise.

The museum, located just across the Corniche, has been designed by famed architect Jean Nouvel and is inspired by a desert rose – that’s several interlocking discs creating cavities to protect visitors from the desert heat spanning across 430,000 square feet. The design emphasises the life of the Qatari people between the desert and the sea. The building will rise from the sea and will be connected to land with two footbridges and one vehicular bridge.

The new brand makes a simple, adaptable and powerful visual statement about Qatar’s place in the world. Sheikha Amna bint Abdulaziz bin Jassim Al-Thani, director of the National Museum of Qatar says, “This beautiful museum is a fitting celebration of Qatar’s culture, preserving and reconnecting visitors and residents with the country’s traditions. It serves as the physical manifestation of Qatar’s proud identity, connecting the country’s history with its diverse and cosmopolitan present. Our new brand launch and accompanying campaign are the perfect representation of its significance and the ideal platform for bringing it to the widest audience possible.”

The museum is committed toward the cultural goals of the 2030 Qatar National Vision of creating a diversified, knowledge-based economy.

By Time Out Doha staff
Time Out Doha,

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